FRAGRANCE FUELED BY FEELING, NOT FANTASY

Born in LA, we’re creating our own version of what a fine fragrance house looks like. We strip away the traditional illusions of ‘fantasy’ to create experiences fueled by feeling. Not perfect, but personal. Inspired by the stories of our community. And of the culture around us. ​

We craft premium scents that mean something to the people who wear them - and smell different than everyone else. ​

A multi-sensory world built for you. Committed to innovating new forms of fragrance that seamlessly blend into your lifestyle.

MADE FOR EVERY HUMAN WHO WANTS TO CUT THROUGH THE NOISE.

CHEMISTRY THAT CUTS THROUGH

We work with master perfumers who craft each fragrance using the
highest quality ingredients and genderless scent profiles. Unpredictable
pairings that evoke luxury, with an edge- a rose wrapped in leather, ripe fruit that bites back, an air of cashmere smoke.

Committed to smelling good and doing better. Developed with responsible
formulations and packaging always. Constantly evolving fragrance into new forms
and bringing you cutting-edge ways to build fragrance into your world.

  • OUR FORMULAS ARE CERTIFIED VEGAN + CRUELTY FREE

    • Parabens  
    • Phthalates  
    • Synthetic dyes 
    • Animal by-products
  • PETA Cruelty-free bunny certification logo
  • Vegan product certification logo
NOYZ Web Recycle

SMELL GOOD. DO BETTER.

We’ve only got one planet and we’re doing our part, reducing waste by using recycled and recyclable materials wherever possible. We always use FSC-certified, recyclable cartons with no unnecessary plastic cellophane covering. We’ve designed our bottles for high recyclability and are pushing to improve with each product we create.

RECYCLE WITH US

A NOTE FROM THE FOUNDER

“In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism. We feel more people will relate to our Sh**ty Day fragrance rather than doing a perfect hair flip with an 18-pack of abs or flawlessly riding a beautiful white horse in a magical meadow. Our goal is to create a brand that creates fragrances inspired by real storytelling.”

– Shaun Neff, Founder